#teamtroo is a family business – run by husband and wife team Mike and Helenor Rogers with help from their children Carys & Euan. Passionate about food and health; they are on a mission to inspire others to enjoy a gut-healthy diet, providing some delicious gut-healthy products along the way.
Our StoryOur story is about doing stuff you're passionate about. The things that you trooly believe in.
A few years ago we came across this:
It’s the ‘Holstee Manifesto’ – we decided to try to live by these principles and to create a sustainable company based on it. As enthusiastic foodies we’d been thinking of new food businesses for years; it felt right to stop thinking and to start doing and so TrooFoods Ltd was created.
Our children are a constant source of inspiration. It was our fussy-eating son Euan who encouraged us to try to make something more out of our homemade granola. This became our first product. But we wanted to be defined by more than just a product range. We started to investigate trends in food science whilst consolidating our own food beliefs. We started to learn about gut health and this really struck a cord.
Like many others, our family history contains a number of health scares and issues. With mental health issues, bowel and other cancers; a parasitic disease, obesity and food allergies amongst them; understanding our own gut-health and sharing our learning with others felt particularly important.
We want to help people to make the right choices when it comes to the food they eat; by giving them easy to understand information about food and gut health and by creating delicious, gut-healthy food and recipe ideas that they can easily incorporate into their everyday diet.
We also want to be cheerful about this – it’s definitely not about preaching or about taking away the pleasure of eating. It’s the complete opposite of this. We aim to bring a smile to gut healthy eating with lip-smacking products that people love eating. We are so excited to be starting this journey, and hope you enjoy the ride!